CAMPAIGN
Reviving Tinder's fortunes via user behavioural change
What once seemed like the answer to all our dating problems has now become a byword for casual and seedy. Inviting Tinder users to start taking more dating risks in real life, this campaign involves shining a spotlight on how hiding behind an app has caused us to be more unhappy than ever in our quest for love. Culminating in a long weekend’s shutdown of the app, Tinder is compelling its users to start approaching people in real life once again and to #RescueRomance.
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