B R A N D I N G
Concept development for a Chinese wine for the Western market
A personal design challenge to create a brand for a Chinese wine for the Western market. China's production of wine has steadily increased over recent years, however much of the production is a clone of Old World western wine in style whilst noticeably lacking in quality. By choosing to make a humorous, as well as culturally informative, branding statement about the mid market credentials of the product, a country not ordinarily associated with its wine production could establish a foothold in a crowded foreign market place.
I chose 'Cha Bu Duo' for the name of the red wine as it loosely translates from Chinese as ‘It’ll Do’, and 'MamaHuhu' for the white wine, which translates as 'So-So'. Both expressions are well known Chinese chengyu, or set phrases.
Ganbei! (Cheers!)
![](https://cdn.myportfolio.com/f389f3e5-5a9b-49d9-8c04-d44bf4eb9f16/a61cb8e7-6dc3-48a5-b590-d92fcfce1ac1_rw_1920.jpg?h=a2b82687ea66f1267ed3565afd318d46)
![](https://cdn.myportfolio.com/f389f3e5-5a9b-49d9-8c04-d44bf4eb9f16/95db75db-a7f7-409f-8f3f-36abaa90ffc1_rw_1920.jpg?h=b3d944d9358a6b16522c574916a16904)
![](https://cdn.myportfolio.com/f389f3e5-5a9b-49d9-8c04-d44bf4eb9f16/6fda6980-4503-4a47-9b92-98cd19698a05_rw_1920.jpg?h=aa841cc1e01afeae8f656fae7568bfe5)