BRANDING + PACKAGING
Japanese charcoal soap
The Nakasendo Highway — built in 1750 for the Tokugawa Shogun by an army of Samurai, linking Kyoto to Edo through Japan’s central mountain forest. A chance enroute discovery of the purifying qualities of the charcoal from burnt Ubame oak becomes the Shogun’s secret weapon in his quest for eternal reign. Inspired by the mysticism of Japanese design, these new charcoal soaps honour the bravery of the men who built the Nakasendo and are named after postal towns along the route.