Designing for Tourism Innovation
INDUSTRY RESEARCH PROJECT (Master's Thesis)
How do you design for tourism innovation in a country whose economy is reliant on tourism, yet cherishes its heritage and prefers the status quo? 
This Industry Research Project was conducted in collaboration with a sharing economy startup in Thailand, introducing the concept of human centred design into their innovation orientation. The final outcome was a blueprint to help identify real world traveller pain points that could be turned into opportunities to innovate. 
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