Designing for Tourism Innovation
INDUSTRY RESEARCH PROJECT (Master's Thesis)
How do you design for tourism innovation in a country whose economy is reliant on tourism, yet cherishes its heritage and prefers the status quo?
This Industry Research Project was conducted in collaboration with a sharing economy startup in Thailand, introducing the concept of human centred design into their innovation orientation. The final outcome was a blueprint to help identify real world traveller pain points that could be turned into opportunities to innovate.