B R A N D I N G
Startup ID for a co-working space in Nottingham
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Client Brief
Founded in Nottingham by two freelance graphic designers, a new brand ID was commissioned for the launch of a co-working space that places an emphasis on cooperation and community.
Objective
Develop a name with a strong rationale, a clear visual direction, appropriate tone, and full brand rollout to help launch a co-working product with a personality big enough to be franchised in cities right across the UK.
Action
Beginning with deep competitor and user research, brand values of 'Optimism, Community and Irreverence' were chosen. Established a tone that is both lighthearted and cheeky, appealing to creative instincts. Selected a colour palette to stand out on advertising and branding collateral. Developed a flexible kit of graphical elements that form an abstraction of the inner workings of an ant hill cooperative.
Result
A punchy and recognisable identity, ready to be rolled out across multiple media. Clean typography and tongue in cheek slogans are used for the advertising, chosen to elicit a sense of positivity in the user and position the space as a creative alternative to the more corporate co-working spaces in Nottingham.
![](https://cdn.myportfolio.com/f389f3e5-5a9b-49d9-8c04-d44bf4eb9f16/3a8b95ce-92e1-421d-a244-533febe68925_rw_3840.jpg?h=cd5ae81d5a763264915efefdf161bf33)
![](https://cdn.myportfolio.com/f389f3e5-5a9b-49d9-8c04-d44bf4eb9f16/704924fa-8837-44a1-b30a-fb7df78d1742_rw_3840.jpg?h=e27817d5df0a4e21740e66fd5f56ff34)
![](https://cdn.myportfolio.com/f389f3e5-5a9b-49d9-8c04-d44bf4eb9f16/13ec96a4-f102-4991-a637-908852953f23_rw_1920.jpg?h=cc9b97fa32f742f5b1173b3d98df80bd)
![](https://cdn.myportfolio.com/f389f3e5-5a9b-49d9-8c04-d44bf4eb9f16/42930941-d62a-4cdb-8712-15c2503ed1e9_rw_1920.jpg?h=a75673d0e4c4747499283231f63a9e18)
![](https://cdn.myportfolio.com/f389f3e5-5a9b-49d9-8c04-d44bf4eb9f16/7747d1ea-b1d1-4578-8e97-6cc48902b327_rw_1920.jpg?h=788e612df655adaa1e64939affe2ef8a)
![](https://cdn.myportfolio.com/f389f3e5-5a9b-49d9-8c04-d44bf4eb9f16/75378500-8acc-4077-a4da-102f8d8e92eb_rw_1920.jpg?h=6d3c4313e693374326d505e0b3033bca)
![](https://cdn.myportfolio.com/f389f3e5-5a9b-49d9-8c04-d44bf4eb9f16/f4dfaf19-910b-49f9-ad79-8a47a086a28d_rw_1920.jpg?h=ef730e4b979fa177f8644d66f599cb03)
![](https://cdn.myportfolio.com/f389f3e5-5a9b-49d9-8c04-d44bf4eb9f16/bc28551d-4a09-49b4-9912-e4f39797b664_rw_1920.jpg?h=cbec3057bd21e2b1eb8a188d0b990a5b)