BRANDING + DIGITAL
Abu Dhabi Cultureplex
Built in Abu Dhabi by global architectural firm Woods Bagot, Al Sahwa — meaning 'The Awakening' — is an event space that brings the best of contemporary Islamic and Western culture together. Located next to the airport, the venue is a space designed to appeal to the 23 million travellers that transit through Abu Dhabi airport each year. Inspired by the Islamic enlightenment’s 'Theory of Refraction' the project involved concept, branding, and digital platform development.