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National Health Service Blood Transfusion

As a business in charge of blood supply, how can we optimise blood transfusion for sickle cell patients requiring multiple transfusions and future proof the business from digital disruption?
Tools Used
Desk Research
User Interviews
Expert Interviews
Immersive Visits 
Journey Mapping
Business Model Canvas 
PESTLE Analysis​ 
4 Phase Business Transformation
Team Activities
Team Culture Canvas 
Check-in & Check-out
Team Reflections
Team Feedback 
Helpful & Hindering Behaviours
Team Bonding Activities
The Process
Understand the Problem, Understand the System
Problems Identified
The biggest avoidable cost is the transportation and storage of blood
A major pain point is to find donors that perfectly match the blood genotype of the multiple transfusion patients ​​
Scarcity for specific blood genotypes and NHSBT has no visibility on the quantity or availability of donors
There is a lack of awareness about Sickle Cell and the need for specific blood genotypes among the Black + Ethnic Minority community
Challenge Statement
"How might we make sickle cell blood transfusion processes more responsive for donors, patients and the hospital?"​
A demand based blood model that notifies a pre-screened targeted donor database when in need for blood. 
By bringing the donor directly to the hospital, NHSBT would save £4 million per year. This system can in the future use big data to predict and reach out to donors when the supply falls below critical level.​​​​​​​
Our Solution

Scroll through deck to see our proposed solution

Our Pitch to the NHS
Final presentation to National Health Services Digital Director and Head Nurse
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