S E R V I C E D E S I G N F O R T H E N H S
National Health Service Blood Transfusion
Brief
As a business in charge of blood supply, how can we optimise blood transfusion for sickle cell patients requiring multiple transfusions and future proof the business from digital disruption?
Tools Used
Desk Research
User Interviews
Expert Interviews
Immersive Visits
Journey Mapping
Business Model Canvas
PESTLE Analysis
4 Phase Business Transformation
Team Activities
Team Culture Canvas
Check-in & Check-out
Team Reflections
Team Feedback
Helpful & Hindering Behaviours
Team Bonding Activities
The Process
Understand the Problem, Understand the System
Problems Identified
One
The biggest avoidable cost is the transportation and storage of blood
Two
A major pain point is to find donors that perfectly match the blood genotype of the multiple transfusion patients
Three
Scarcity for specific blood genotypes and NHSBT has no visibility on the quantity or availability of donors
Four
There is a lack of awareness about Sickle Cell and the need for specific blood genotypes among the Black + Ethnic Minority community
Challenge Statement
"How might we make sickle cell blood transfusion processes more responsive for donors, patients and the hospital?"
Outcome
A demand based blood model that notifies a pre-screened targeted donor database when in need for blood.
By bringing the donor directly to the hospital, NHSBT would save £4 million per year. This system can in the future use big data to predict and reach out to donors when the supply falls below critical level.
Our Solution
Our Pitch to the NHS
Final presentation to National Health Services Digital Director and Head Nurse